Making Money with Google Adwords

To build a successful online market for your product or service you may be at odds figuring out how much money you would need for getting an ad campaign up and running. But the premier search engine Google has come up with a two-in-one ad program, the Google Adwords and the Google Adsense. With these two Google programs, both the websites hosting the ads and the advertisers have a chance of making money.

Run multiple ads

Based on pay per click (PPC), the Google adwords can make money as the advertiser is required to pay when a visitor clicks on the ad during a search. He or she may not purchase anything, but requires only clicking. You can run the ad on multiple websites at the expense of the number of people visiting your site and saves you the high charges of commercial websites where you keep paying without getting a traffic inflow.

By signing up for Google Adwords, you put in keywords that are relevant and also design a textual ad of the product or service you are selling on the internet and they will show up on the right side of Google page.

To clear the confusion regarding keywords, Google Adwords has come up with a bidding system at par with the content. Advertisers can bid and keyword auctioning begins at 5 cents with several advertisers competing to outbidding others.

An automated system has been created for pairing off the relevant keywords based on the content to clear the possibility of ad placements based on the advertiser buying the place.

But how do the Google adwords work? Appearing on the right side of the page meant to host Google Adword ads, the company ad will show up only when the right keyword belonging to the ad listing is searched. You need to pay only when the search results in a click.

Google also allows you to make picture ads these ads run on the content network and are a lot cheaper as there is less competition. As the South London SEO Expert I have had experience creating picture and banner ads, it can be difficult and time consuming if you don’t know what you are doing.

Be smart with Google Adwords

But is it possible to make more profits and keep costs of pay per click to the minimum? You need a bit of common sense to work with Google Adwords as people just looking for information can keep clicking on your ads and you may end up paying without them buying your product or service.

Your advantages will only come once the serious buyers click on your ad and keep your PPC costs low. You can do this by keeping away the preferred keywords but laser target the buyer keywords.

You need to target people ready to buy, those who are clicking on the ads with credit card in hand this will prevent costs of the PPC from adding up. If the keywords are at the latter portion, you can bet the searchers will be more focused and are seriously considering buying your product or service.

Serious buyers will go over to the second page and clicks could be by surefire sales prospects. Content relevance, alive and kicking links along with targeted content will make them know what the ad is all about upfront. In the end, Google adwords is a valuable tool if it is used efficiently.

The Basics For a Successful Website

South London SEO Expert: If you have no website or need a spring clean here you will find some good pointers

Any company, business or even an individual can be promoted through the internet. The best way to do so is to launch a website exclusively for this purpose. There are a wide variety of websites on the internet now and the number is rapidly increasing with each passing day. However, there are some basic essential features that can determine the success of your website above others.

A website is launched basically with the intention of generating the maximum number of traffic to its contents. This traffic determines the popularity of the website. Particular web sites that command certain popularity with select target groups also cater as hosts for a lot of PPC advertisements and infomercials for various other businesses. The idea is to make your website very attractive and appealing to the target group. Here I enlist some features that might help you to do just that.

· Get a proper and uniquely designed website. This is the first step and the design will play a large hand towards the ensnaring of customers and viewers on the site. You can get it professionally designed. There are a lot of website designers that specialise on the subject and would be able to meet your demands quite reasonably.

· Make the website user friendly. A good design does not necessarily mean complicated. If the system involved in the website is too complex, it will lose its edge and the viewers will soon lose their patience and interest on the site. Remember it is just not enough to capture the attention, maintaining it will be the actual crux of it.

· The website should be interactive and interesting. Pay a lot of attention towards what you provide as information and make sure the details are specific and interesting to the target customer. Post articles on the progress of the product or the company and keep the postings on the site up to date. This will ensure in confirming the reliability of the site to the customers.

· Be aware and choose wisely the ads that you allow to be placed on your site. Sometimes it is necessary to check the credibility and reputation of the advertiser sites. Linking your site with non credible sites will effectively decrease your credibility to the viewers. Sometimes some of the sites post malware ads. These ads are spam and they tend to generate errors and confuse the viewers. If you post many malware ads on your site the viewers might associate you with these ads and lose faith on your service or product.

· Advertising on your site has an additional benefit of generating income and this should be taken into proper account. You should choose the proper payment option that suits your needs for these ads in your site, Google has a great programme.

· Try to use the site's space judiciously and place the ads in such a way that they do not take away from the basic design or flavour of the site.

Websites are associated with you or your company's image and that should be kept in mind while designing and launching a website.

Starting an Online Business - You Need Facebook Marketing

South London SEO Expert on the importance of social media

Social networking websites are the latest trend and its not going away. It not only helps in allowing you to keep in touch with friends and relatives, but also enable you to meet loads of new people as well. The world has indeed become a smaller place with the help of social networking websites.

Among the most popular social networking websites is Facebook where you can meet people all over the world and post your profile and pictures. It has also become a great place to start an online business.

Over 500 million active users

As you can discuss your interest and hobbies, Facebook is no more restricted to Harvard College students only as it was in the beginning. With its expansion across the globe everybody now seems to be on Facebook. It has over 500 million active users the world over and is one of the best bets for promoting both your website and your online business. It is the hottest website favored increasingly by young entrepreneurs these days.

With loads of real time potential, you can be sure of finding clients out there for doing business. For marketing their products and services online, business owners are increasingly depending on Facebook.

There are no bars about joining Facebook and it does not matter who or what you are looking for you can find that niche market. Your business can have tremendous potential as Facebook is investing into ads in a big way.

Benefit from recommendations of customers

Gradually, Facebook is realizing its full potential and with the ad system, business owners can officially advertise their products or services. It has become a great place for fellow business owners like you for showcasing their products or services in a bid to attract business.

The great thing about Facebook is that it is an interactive site and people have their friends coming over. You have a better chance of sales from referrals also.

By advertising on Facebook, you can benefit from recommendations by customers who have already bought from you.

If you are still toying with the idea of how to promote your business by selling your products or services, Facebook is the place to be. Your best bet would be to check out Facebook right away.

By increasing your advertisement potential of your company, you can easily increase your sales. The greatest benefit is that you can reach out to more people than ever and straight away home into a niche market for your products or services.

If you think you are not cut out for advertising, check out the marketing prospects at Facebook. By using the best social marketing website, you can effectively market your product or service and increase sales.

Say No to Black Hat SEO

Most website owners use Search Engine Optimisation but, there are many who have been taking undue advantage of it. There have been organizations that have been using certain techniques to further their business interests unethically. They have spammed the search engines and have gained entry at the top of the search results.

While most website owners use it ethically and legally, the misuse of it has been a bane for these owners of websites.

The businesses that misuse it effectively block the way for the websites that have legitimately used Google to gain entry to the top of the rankings.

These people not only rob you of your rankings, but also of your traffic and audience and the revenue that would have subsequently translated. This is called spamming and is illegal and no one should indulge in this activity to further business interests in any manner.

The penalties for spamming the search engine may result in steep penalties and your website may be banned from featuring in the top search engines.

Let us take a look at the various illegal SEO techniques:

§ A business that uses illegal techniques may employ keyword stuffing. This means that these businesses constantly re use the same keywords in their Meta tags and elsewhere throughout the website content.

§ There are many websites that are identical because they use the same content but have different URLs. Google, depending on the keywords, can pick up both websites for a higher ranking. This pushes the legitimate websites to the backburner or the dreaded third page. Such duplicate websites are known as mirror websites or Sybil attacks.

§ The doorway pages are another method to fool the search engines. These types of pages typically have poor quality and have been constructed for this purpose only.

§ Cloaking is another method to fool the search engines. This method enables the businesses using illegal methods to deliver multiple different pages for search engines and visitors.

§ Link farms can also fool the search engines by having multiple links to other websites. These are typically one pagers that contain links to multiple web pages or websites and have no original content of their own. Hence, Google is sometimes unable to detect this for a while, but usually they clock on eventually.

As the South London SEO Expert I can assure all my clients that I say no to all black hat SEO